Marketing Strategy and Competitive Positioning
| By: | Graham Hooley; Nigel Piercy; Brigitte Nicoulaud; John Rudd; Nick Lee |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292276540 |
| eText ISBN: | 9781292276571 |
| Edition: | 7 |
| Format: | Page Fidelity |
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