Moving into Mass Customization
Information Systems and Management Principles| By: | Claus Rautenstrauch; Ralph SeelmannEggebert; Klaus Turowski |
| Publisher: | Springer Nature |
| Print ISBN: | 9783540436119 |
| eText ISBN: | 9783642561924 |
| Edition: | 1 |
| Copyright: | 2002 |
| Format: | Page Fidelity |
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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.