Cengage Advantage Books: This is PR: The Realities of Public Relations
| By: | Doug Newsom |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781111836832 |
| eText ISBN: | 9798214337036 |
| Edition: | 11 |
| Copyright: | 2013 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.